Dannon announced Wednesday that it will be the National Football League’s official yogurt sponsor beginning in 2015.
Dannon, which is based in Greenburgh, cited “hugely successful” Super Bowl advertisements in 2012 and 2014 as one of the reasons behind its decision.
“This is a big bet for us because we firmly believe that as a nation we have a huge opportunity to improve our eating habits, and the broad appeal and wide reach of the NFL will have a positive impact on that,” Dannon chief marketing officer Sergio Fuster said in a statement.
Dannon did not disclose financial details about the sponsorship.
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